Want to know who’s visiting your site, where they come from, and what pages they love? Google Analytics is the free tool that gives you all those insights.

Start by creating a Google Analytics account and grabbing your tracking ID. Then paste it into your website — either manually, via your CMS, or through a plugin.

Once set up, you’ll start seeing data on user behavior, traffic sources, bounce rate, and more. It’s essential for improving content, SEO, and marketing strategies.

For WordPress users, plugins like MonsterInsights or Site Kit by Google make setup super simple — no code needed.

If you're looking for hosts that work well with tracking tools and don’t block scripts or plugins, best vps hosting shows you which providers are analytics-friendly.